News Event

Stay on top of expansions, launches, and press for your accounts.

A news event signal fires when something notable happens at a target company - a market expansion, a product launch, or a press mention.

What triggers it

  • News and press are scanned for tracked companies.
  • The event and source are captured so the context is clear.

Why it's a buying signal

Momentum moments are openings. A company expanding into a new market or shipping a launch is making decisions and spending.