LeadMagic Review 2026: API-First Enrichment at Volume

LeadMagic is the enrichment tool that picked API-first and priced accordingly. 15+ REST endpoints, a shared team credit pool, MCP and CLI access, and 24,000 credits for $49.99/mo, which is an order of magnitude more credits per dollar than the waterfall tools. If you build workflows rather than click through a UI, this is the cheapest serious option in the category. Pricing verified 29 July 2026.

TL;DR verdict

• Great for: Engineering-led GTM teams, agent builders, agencies running high-volume pipelines, and anyone who wants one credit pool shared across a team.
• Hesitate if: You want a polished interface for non-technical users. This is an API with a pricing page.
• Entry price: $49.99/mo monthly, or $490/yr ($41/mo), for 24,000 credits.
• Credit model: Pay per result, zero charge on failed matches. 1 credit per valid email, 5 per valid mobile.
• Biggest strength: Roughly $0.002 per verified work email at the entry tier.

Pricing verified July 2026

Annual billing is 2 months free, about 17%. One detail worth knowing: the pricing page renders the annual view by default, so the $41, $83, and $208 figures are what you see first. The monthly list prices are $49.99, $99, and $249.

Essential adds Clay, Apollo, Smartlead and Zapier integrations, team organisation up to 20 seats, and priority support. Growth adds a dedicated Slack channel and a success rep. All tiers get API, CLI and MCP server access, and all 15+ endpoints.

How the credits actually work

One shared pool per team, spent at different rates per endpoint:

Credits are only deducted on valid results, and LeadMagic states there is zero charge on failed matches. At the top tiers credits reach roughly $0.007 each by their own figures, though our arithmetic on Basic already puts a work email near $0.002.

Rollover needs care. LeadMagic says unused credits roll over for up to 2 months on Essential and above. The Basic card on its own pricing page carries both "unused credits roll over" and "Basic resets every cycle", which are contradictory. Assume Basic resets and confirm with support if that matters to you.

What works

1. Cost per verified email is the lowest here. Roughly $0.002 at Basic, against about $0.019 for Icypeas Basic and $0.055 for FullEnrich Pro.
2. Mobile numbers are 5 credits, not 10. Half the credit cost of FullEnrich and Findymail, and at LeadMagic's rate that is around a cent per number.
3. Shared credit pool. No per-seat multiplier. A team of five spends from the same allocation, which is the opposite of Prospeo's model.
4. Genuinely API-first. REST, CLI and TUI, and an MCP server, which makes it easy to drop into agent workflows.
5. Breadth of endpoints. 15+ covering email, mobile, validation, company and profile search, employee lookup, and job change detection.

Limitations

1. It is not a product for non-technical users. There is no rich prospecting UI here in the way Prospeo sells one.
2. Rollover on Basic is unclear. Its own pricing page contradicts itself. Worth a support ticket before you rely on it.
3. Cheap credits are not the same as good data. Per-credit cost is the easiest thing to compare and the least important. Run a sample against a known-good list before switching your waterfall.
4. Single-source risk. Unlike a waterfall product, you are buying one provider's coverage. Hit rate on hard segments will be lower than a multi-vendor cascade.
5. Accuracy figures are vendor-published. LeadMagic cites 4.8 on G2 and 3,000+ teams. We have not independently verified either, and neither tells you about coverage on your specific list.

Who should look elsewhere

• You want the highest hit rate regardless of cost. FullEnrich runs a 25+ source waterfall and charges only on success.
• You want a bounce guarantee. Findymail commits to a bounce ceiling and refunds credits if it misses.
• You want search and filtering, not an API. Prospeo sells a search platform, priced per seat.
• You need the lowest entry price and no phone data. Icypeas starts at $19/mo, VAT excluded.

The category view is in best email enrichment tools for B2B.

Where enrichment stops

LeadMagic is extremely good at turning a name into a contact record, cheaply and at volume. It does not tell you which of those records is worth contacting today, and cheap credits make it easy to enrich a large list that nobody should be emailing.

Satellyte covers the timing layer: six signal types across 100+ public web sources per vertical, covering funding rounds, hiring spikes, tech stack changes, news events, technology lists, and social engagement on LinkedIn, X, and Threads, with no account connections needed. Outreach referencing a concrete signal lands 15-25% reply rates per Autobound's aggregation of Lemlist, Instantly, and Belkins data, against a 3.43% cold average in the Instantly 2026 benchmark. LeadMagic and a signal layer sit next to each other rather than competing.

FAQ

How much does LeadMagic cost? Basic $49.99/mo or $490/yr for 24,000 credits, Essential $99/mo or $990/yr for 60,000, Growth $249/mo or $2,490/yr for 240,000, then Professional and Ultimate at $499 and $849 monthly. Annual is 2 months free. Verified 29 July 2026.

How much is a verified email on LeadMagic? 1 credit, which works out at roughly $0.002 on the Basic monthly plan. That is the cheapest per-email rate among the tools compared here.

How many credits is a mobile number? 5 credits per valid mobile, about a cent at the Basic rate. FullEnrich and Findymail both charge 10 credits for a phone number, so LeadMagic is materially cheaper for phone-heavy work.

Does LeadMagic charge for failed lookups? No. It states there is zero charge on failed matches, and credits are only deducted on valid results.

Do LeadMagic credits roll over? Up to 2 months on Essential and above. The Basic tier's own pricing card is contradictory on this point, so confirm before relying on rollover at that level.

Is LeadMagic good for AI agents? That is the pitch, and the tooling supports it: REST API, CLI and TUI, and an MCP server on every tier, plus a shared credit pool so multiple agents draw from one budget.

---

Enriching the wrong list cheaply is still the wrong list. Browse the live signals for your industry or start with 1,000 free credits.

Sources

• LeadMagic pricing (verified 29 July 2026)
• FullEnrich pricing (verified 29 July 2026)
• Icypeas pricing (verified 29 July 2026)
• Instantly Cold Email Benchmark Report 2026