Play: Win-back outreach the day they churn your competitor

The signal

An account removes the competitor from their stack or a buyer leaves a public bad review. Status pages, careers page mentions, and review sites all surface this differently.

Satellyte stitches removal signals across job posts, public stack scrapers, and review-site sentiment so you catch the churn the same week, not the same quarter.

What it means

There is a real switching window with a clear "never again" anchor to lean on. The buyer is annoyed, vocal, and motivated. The next vendor in their inbox usually wins, as long as the pitch acknowledges the churn instead of ignoring it.

The play

1. Reach out same week

The "never again" energy decays inside two weeks. After that, they pick on momentum rather than emotion. Speed wins this play.

2. Open with the churn, not the pitch

Name what they hated. Show you saw it. Then offer the contrast. Skipping the acknowledgement makes you look like every other vendor pitch in their inbox.

3. Offer a no-strings migration plan

Data export, integrations rebuild, training plan. Plus a referral from a customer who left for you. Migration risk is the real reason switches stall.

Sample first message

When to skip this play

If the churn is paired with a budget freeze, no vendor wins the swap this quarter. Re-queue for the next budget cycle.

Where to go next

Pair with Funding: a churn paired with a fresh round is the highest-conversion competitor signal Satellyte fires.