Play: Capturing the post-funding 90-day project budget

The signal

A capital event lands paired with hiring in marketing or revenue ops. The first headcount reqs are out, but headcount takes a quarter to fill.

Satellyte ties the round to the function-level hiring so you only see the rounds that are about to spend, not the rounds that are still in board-approval mode.

What it means

There is a 90-day window where project budgets get spent before headcount fills in. Founders and new VPs need to ship something visible inside that window. Services and agencies move faster than hires.

The play

1. Pitch a fixed-scope sprint

Founders sign fixed-scope sprints in days. They do not sign retainers in weeks.

2. Lead with the deliverable, not the bench

A tight artifact (campaign, redesign, audit, launch) with a defined end. Bench credentials matter only after the deliverable lands.

3. Anchor to the funding milestone

The pitch lives off the round announcement. "Now that you have closed [round], the obvious next 90 days look like X." That framing wins because it matches their internal narrative.

Sample first message

When to skip this play

If the round is a quiet bridge with no public announcement, the political will to spend on outside services is usually thinner. Wait for the official announcement.

Where to go next

Pair with Hiring: post-funding hiring without a corresponding senior hire in the same function is the cleanest agency signal Satellyte fires.