Play: Reaching modern stack switchers installing Attio

The signal

A new RevOps or Ops role lands at an ICP-fit account with Attio referenced in the JD or onboarding doc. Attio appears in their public integrations page or a founder posts about the move on LinkedIn.

Satellyte cross-references the install signal with hiring and content signals, so you only see the accounts where Attio is actually being adopted, not just trialed.

What it means

They are buying the modern, data-shaped CRM. The migration window is open for 60 to 90 days. During that window, they pick adjacent tools (enrichment, sequencer, attribution) that integrate cleanly with the new shape.

The play

1. Open with the migration, not the product

Modern teams buy the move, not the demo. Lead with how your tool plugs into the new stack on day one.

2. Send a workspace, not a deck

A prebuilt Attio template, view, or workflow tailored to their team shape. They paste it in and you become indispensable inside a week.

3. Offer a peer intro

Introduce them to one customer who already runs your tool inside Attio. Migration teams trust other migration teams more than they trust your sales team.

Sample first message

When to skip this play

If the team only has Attio in a sandbox and the incumbent CRM is still the source of truth, you are too early. Wait for a public commit.

Where to go next

This signal pairs naturally with Funding: a third of these installs happen within 60 days of a Series A or B close.