HeyReach vs Expandi 2026: Which LinkedIn Outreach Tool Wins?

HeyReach and Expandi have been the two LinkedIn-only outreach platforms agencies shortlist since 2023. 2026 has sharpened the differences: HeyReach's Agency economics versus Expandi's multichannel and sequence depth. Verified April 2026 comparison.

Quick verdict

• HeyReach wins for agencies running 10+ senders (economics are not close).
• Expandi wins for teams that want LinkedIn + email in one tool and deeper sequence logic.
• Both lose to native Sales Navigator for data freshness.

At-a-glance comparison (verified April 2026)

Pricing side by side

HeyReach (heyreach.io/pricing, verified April 2026)

• Growth: $79/seat ($59 annual), 1–10 senders
• Agency: $999/mo ($749 annual), 50 senders
• Unlimited: $1,999/mo ($1,499 annual), up to 500 senders

Expandi (expandi.io/pricing, verified April 2026)

• Business: $99/seat ($79 annual)
• Agency: Custom (10+ seats, contact sales)
• 14-day free trial on Business

Hidden costs on Expandi (per dossier): image personalization via Hyperise ~$69/mo, video via Sendspark ~$49/mo. Real per-seat spend can climb to $197–$220/mo.

The agency plan math

At 50 senders:

• HeyReach Agency: $999/mo flat = ~$20/sender
• Expandi Business annual: 50 × $79 = $3,950/mo + potential add-ons

This is the single biggest reason agencies have shifted to HeyReach since 2024.

Sequence depth

Expandi wins on sequence logic:

• 19 actions available
• 11 conditional branches
• Up to 50 steps in a sequence

HeyReach's sequences are simpler; most outreach doesn't need 50-step branches, but teams with multi-touch nurture flows will notice.

When to choose each

• HeyReach: Agencies, 5+ senders, LinkedIn-only motion, want MCP integration, value pricing transparency.
• Expandi: Small teams wanting LinkedIn + email in one tool, sales ops running complex sequences, teams that value sequence builder depth.

Caveats worth an editor's eye

• Expandi Agency tier pricing is custom; $3,950/mo math above assumes Business tier pricing times 50 seats, which is not how Expandi would actually price an agency quote.
• HeyReach's March 2026 LinkedIn page removal is factual per dossier; Expandi used it as migration marketing. Mention both sides.
• Reply-on-behalf on HeyReach is per dossier; confirm current product state.
• '19 actions / 11 conditions / 50 steps' for Expandi sequences is per dossier; verify with current Expandi docs.
• Expandi's 300+ weekly connection requests claim conflicts with LinkedIn's weekly limit; noted in Expandi's own docs.