Clearbit vs ZoomInfo 2026: Enrichment Showdown
Clearbit or ZoomInfo for B2B data in 2026? Form enrichment vs full intent-and-data platform. Different price points, different jobs.
Clearbit (now part of HubSpot's Breeze Intelligence) and ZoomInfo both sell B2B data, but they live in different parts of the funnel. Clearbit is enrichment infrastructure. ZoomInfo is a full data and intent platform.
Two different products
Clearbit started as form enrichment: a visitor lands, you call the API, the form pre-fills with company data. That core has expanded under HubSpot but the DNA is API-first enrichment.
ZoomInfo is a database product: you log in, search, build lists, export contacts, get intent signals. The platform includes enrichment APIs but the headline is the seat license.
Coverage and quality
| Metric | Clearbit (Breeze) | ZoomInfo |
|---|---|---|
| Company records | 20M+ | 100M+ |
| Person records | Limited (ICP-focused) | 320M+ |
| Mobile coverage | Limited | Strong (US) |
| Intent signals | Visitor IP + tools | Full intent feed |
| Best surface | API/HubSpot UI | Web app + API |
Pricing
| Tool | Pricing model |
|---|---|
| Clearbit / Breeze | Bundled in HubSpot Operations Hub or Breeze license |
| ZoomInfo | Custom annual contracts, typical floor $15-25K |
ZoomInfo's floor is high. Clearbit via HubSpot is more accessible if you already pay for HubSpot.
Stack recommendation
- HubSpot customer wanting form and CRM enrichment: Clearbit (Breeze).
- Standalone or Salesforce-led enterprise: ZoomInfo.
- API-first developer team: Either, lean Clearbit for cost.
Caveats worth an editor's eye
- Clearbit was acquired by HubSpot in late 2023; product naming is still in flux as Breeze Intelligence.
- ZoomInfo pricing varies widely by use case and region; quoted figures are rough.
- Both have GDPR exposure; verify EU coverage and processing posture.
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