Calculator · Free
How much pipeline are you leaving on the table?
Compare your current cold outbound results against signal-triggered warm outreach using verified industry benchmarks. No signup, no email gate.
Your numbers
Use real numbers from your CRM if you have them.
If your outbound were warm instead
Warm = signal-triggered, specific to a recent buying event.
The lift multiplier is applied to your stated baseline rather than overriding it, so your inputs drive the estimate. Range bounds: floor 5x lift, ceiling 7x lift. The 5% of buyers who are in market right now decide quickly [4], and the first seller to reach them after a trigger event wins about 74% of the time[3].
How it works
- Step 01
Enter your current numbers
Monthly contacts, current reply rate, deal size, sales cycle, win rate. Use real numbers from your CRM if you have them.
- Step 02
We apply the warm vs cold lift
Signal-based outreach (specific trigger plus tailored value prop) reports 15 to 25% reply rates vs 3.43% cold platform average. We multiply your current rate by the conservative midpoint.
- Step 03
See the gap in pipeline dollars
The hero number is what your current outbound leaves on the table every month. Share the URL with your team to compare scenarios.
Every number on this page links to a primary source
We cite original studies (Ehrenberg-Bass, RAIN Group, HubSpot, Bridge Group, Instantly, Belkins) rather than secondhand vendor blog posts. Where a stat has a known caveat, we say so.
- [1]Warm vs cold lift
Cold baseline: 3.43% platform-wide cold email reply rate (Instantly Cold Email Benchmark Report 2026, billions of emails Jan to Dec 2025). Signal-based outreach (specific trigger + tailored value prop) achieves 15 to 25% reply rate per Autobound 2026 aggregation citing Lemlist, Instantly, Belkins primary data; midpoint 17% used here. Lemlist primary: advanced personalization beyond first-name reaches 17% vs 7% without.
Note: The lift multiplier is applied to your stated baseline rather than overriding it, so your inputs drive the estimate. Range bounds: floor 5x lift (3.43% to 17%), ceiling 7x lift (3.43% to 25%).
Autobound aggregation citing Lemlist, Instantly, Belkins; Instantly Cold Email Benchmark Report 2026 · 2026Source - [2]24h signal lift
Outreach.io 2024 research found teams that act on buying-signal events within 24 hours see a 29% lift in opportunity creation versus teams that act on the same signals after 24 hours.
Outreach.io research · 2024Source - [3]First-seller wins
Craig Elias's SHiFT Selling research established that the first seller to reach a prospect after a trigger event (funding round, executive change, hiring surge) wins approximately 74% of the time. Widely cited in B2B sales literature; original framework documented in "SHiFT! Harness The Trigger Events That Turn Prospects Into Customers" (Elias and Shanto, 2010).
Craig Elias, SHiFT Selling research · 2010Source - [4]95/5 Rule
Dawes, J. (2021). "Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now." LinkedIn B2B Institute / Ehrenberg-Bass Institute for Marketing Science. Author's framing: "The 95% figure is not meant to be a precise rule. We're using it as a heuristic to get the idea across that the vast majority of businesses, for a large proportion of products, are not in the market in particular time periods."
John Dawes, Ehrenberg-Bass Institute, via LinkedIn B2B Institute · 2021Source - [5]B2B win rate
HubSpot 2024 Sales Trends Report: average cross-industry B2B win rate ~21%, with Software 22%, Finance 19%, Biotech 15%. Ebsta x Pavilion 2025 GTM Benchmarks (440K+ opportunities, $43B pipeline) reported the rate slipping to ~19% in 2025. The default 18% used here is conservative within both ranges; calculator accepts your team's actual win rate as input.
HubSpot 2024 Sales Trends Report; Ebsta x Pavilion 2025 GTM Benchmarks (~19%) · 2024Source - [6]Touches per meeting
RAIN Group "Top Performance in Sales Prospecting" benchmark study (488 buyers, 489 sellers, $4.2B in purchases, 25 industries): an average rep needs 8 touches to book a meeting; top performers need 5; most reps quit after 2. Outreach.io "The Icebox" 2024 analysis found touch counts have risen 17% from 2021 to 2024 (Finance VPs now require 17+).
RAIN Group, Top Performance in Sales Prospecting · 2020Source - [7]Median ACV
Bridge Group 2024 SaaS AE Metrics Report (172 companies, median revenue $24M): median individual-AE ACV is $47,000. KeyBanc x Sapphire Ventures 2024 Private SaaS Survey (100+ companies, median ARR ~$26M) reports median company-level private B2B SaaS ACV at $62,000. Calculator default $12,000 sized for SMB contracts; accepts your actual deal size as input.
Bridge Group 2024 SaaS AE Metrics Report · 2024Source
Warm Leads ROI Calculator FAQ
Stop running cold. Start with warm.
Satellyte tracks the buying signals so you reach the prospect first. The 95/5 Rule is real, the question is whether you are inside the 5%.