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How many SDRs does your pipeline goal actually need?

Plan headcount against your pipeline target using verified Bridge Group, RepVue, and Salesforce benchmarks. Share the URL with your VP.

Your numbers

Defaults from Bridge Group 2023; override with your team's actuals.

$
Most B2B teams plan 3 to 4x bookings
$
Bridge Group median is $2.7M; 25th-75th = $1.7M to $4.2M
%
Reps self-report 53%, leaders report 68%
months
$

Headcount math

We translate your pipeline goal into ramped SDR-equivalents.

Pipeline gap
+11
additional SDRs needed to hit pipeline target[3]
14.0 ramped SDRs required vs 3 on staff today
$20.0M
annual pipeline target
$4.29M
current capacity (att-adj)[5]
266
meetings/mo at target headcount[4]
4 mo
time to hit goal (incl. ramp)
See methodology ↓

Reps spend only 28% of their week actually selling[6], so each new hire produces well below 100% of their nominal capacity. The calculator already discounts for that via the attainment slider.

How it works

How it works

  1. Step 01

    Set the pipeline target

    Enter the quarterly pipeline you need to hit. Most B2B teams plan 3 to 4x their bookings target.

  2. Step 02

    Tune the assumptions

    Default benchmarks come from Bridge Group's 365-company SDR Metrics Report. Override any of them with your own ramp time, attainment, or pipeline-per-SDR.

  3. Step 03

    Read the headcount gap

    We translate the target into ramped SDR-equivalents and back-calculate how many hires you need against your current team size.

Sources & methodology

Every number on this page links to a primary source

We cite original studies (Ehrenberg-Bass, RAIN Group, HubSpot, Bridge Group, Instantly, Belkins) rather than secondhand vendor blog posts. Where a stat has a known caveat, we say so.

  1. [1]Dials per SDR/day

    Bridge Group 2023 SDR Metrics Report (365 B2B companies, median revenue $45M, median ACV $52K): median 45 dials per SDR per day, 5.1 quality conversations. Without dialer ~49 dials/day; with power/parallel dialer ~77 dials/day.

    Bridge Group 2023 SDR Metrics Report · 2023Source
  2. [2]QCs per SDR/day

    Bridge Group 2023 SDR Metrics Report: median 5.1 quality conversations per SDR per day across 365 B2B companies. Phone-heavy orgs trend higher; email-heavy orgs report ~4.4 QCs alongside ~40 emails/day.

    Bridge Group 2023 SDR Metrics Report · 2023Source
  3. [3]Pipeline per SDR

    Bridge Group 2023 SDR Metrics Report: median pipeline generated per SDR is $2.7 to $2.8M per year. 25th percentile is $1.7M, 75th percentile is $4.2M.

    Bridge Group 2023 SDR Metrics Report · 2023Source
  4. [4]SDR monthly quota

    Bridge Group 2023 SDR Metrics Report: median SDR quota is 19 meetings set, 12.5 semi-qualified opportunities, and 10.5 fully qualified opportunities per month.

    Bridge Group 2023 SDR Metrics Report · 2023Source
  5. [5]SDR quota attainment

    Quota attainment varies by source: leaders self-report 68% (Bridge Group 2023); individual reps self-report ~53% (RepVue SDR data, April 2026); overall quota-carrying roles 43.14% (RepVue Cloud Sales Index Q4 2024, 238 companies). Calculator uses the rep-reported number as the realistic baseline.

    RepVue SDR salary data; Bridge Group 2023 reports 68% per leaders · 2026Source
  6. [6]Selling time

    Salesforce State of Sales 6th edition 2024 (5,500 sales pros, 27 countries): reps spend only 28 to 30% of their week actually selling, around 2 hours per day. 67% of sales leaders say reps spend more than 11 hours/week on prospect research and follow-up (Orum 2024).

    Salesforce State of Sales 6th edition · 2024Source
  7. [7]Median ACV

    Bridge Group 2024 SaaS AE Metrics Report (172 companies, median revenue $24M): median individual-AE ACV is $47,000. KeyBanc x Sapphire Ventures 2024 Private SaaS Survey (100+ companies, median ARR ~$26M) reports median company-level private B2B SaaS ACV at $62,000. Calculator default $12,000 sized for SMB contracts; accepts your actual deal size as input.

    Bridge Group 2024 SaaS AE Metrics Report · 2024Source

SDR Pipeline Calculator FAQ

Where does the default $2.7M pipeline-per-SDR come from?+
Why does the calculator discount for ramp time?+
Why is the default attainment 53% and not 100%?+
What if my SDRs are mostly on the phone vs mostly on email?+
How does Satellyte change this math?+

Hit pipeline with fewer SDRs.

Satellyte routes signal-triggered prospects to your existing team so you do not need to hire your way to the target.

FAQs

What signals does Satellyte actually track?+
Is this just another automated message blaster?+
What kind of results can I realistically expect?+
Who is Satellyte built for?+
Do I need to connect my own accounts?+

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