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Your best customer, structured into an ICP doc.
Describe one or two of your best customers. Get a structured ICP with firmographics, signals to track, pain points, disqualifiers, and outbound keywords. Ready to brief the team.
Your customer reality
Your ICP
Fill the form and click Generate. Output appears here.
Every number on this page links to a primary source
We cite original studies (Ehrenberg-Bass, RAIN Group, HubSpot, Bridge Group, Instantly, Belkins) rather than secondhand vendor blog posts. Where a stat has a known caveat, we say so.
- [1]Vendor in mind
Forrester 2024 Buyers' Journey Survey: 92% of B2B buyers start with at least one vendor in mind; 41% already have a preferred vendor before formal evaluation. Implication for ICP work: targeting matters less than being known before the buyer enters market.
Forrester 2024 Buyers' Journey Survey · 2024Source - [2]Avoid irrelevant outreach
Gartner 2025: 73% of B2B buyers actively avoid suppliers that send irrelevant outreach. 61% of B2B buyers now prefer a rep-free buying experience (Gartner survey of 632 buyers, Aug to Sep 2024). ICP precision is the difference between being researched and being filtered.
Gartner 2025 Sales Survey · 2025Source - [3]First-contact wins
6sense Buyer Experience Report: 84% of deals are won by the first vendor the buyer contacts. TrustRadius 2024: 78% of short-listers select products they had heard of before research started (86% for enterprise); of those, 71% buy their top choice.
6sense Out of Sight, (Almost) Out of Time Buyer Experience Report · 2024Source - [4]95/5 Rule
Dawes, J. (2021). "Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now." LinkedIn B2B Institute / Ehrenberg-Bass Institute for Marketing Science. Author's framing: "The 95% figure is not meant to be a precise rule. We're using it as a heuristic to get the idea across that the vast majority of businesses, for a large proportion of products, are not in the market in particular time periods."
John Dawes, Ehrenberg-Bass Institute, via LinkedIn B2B Institute · 2021Source
ICP Generator FAQ
An ICP is a hypothesis. Signals are the test.
Once you know who, Satellyte tells you when. That's how you get to 5% of buyers before competitors do.