Know when brands are about to switch agencies, before the RFP goes out.

Satellyte surfaces marketing agencies that are actively in-market, before they fill out a form.

Signal · 01

Ad-spend ramp

Sudden increases in Meta and Google ad activity.

Signal · 02

CMO transitions

New CMOs and Heads of Growth always rebuild the agency roster.

Signal · 03

Partner badge shifts

HubSpot, Klaviyo, and Shopify partnership tier changes.

Signal · 04

Rebrand signals

New domains, fresh case studies, and design system overhauls.

[01] The Window

New CMOs decide their agency roster in their first 60 days.

0130-90days

Window between first signal and a vendor decision.

02Stacked

Multi-signal scoring ranks prospects by intent.

03<10%

Of buying signals appear in static databases on time.

04<3 min

To pull a signal-filtered prospect list.

Every new CMO inherits an agency lineup, audits it within their first month, and replaces at least one within 60 days. Satellyte detects the CMO change the day it happens, so you can pitch before the audit even starts.

[03] How it works

From signal to outreach in one workflow.

Step 01

Detect

Satellyte watches the open web for the change events that flag a buyer is moving toward a decision.

Step 02

Prioritize

Multi-signal stacking ranks prospects by intent so the strongest movers surface first.

Step 03

Act

Outreach suggestions are anchored on the exact signal detected, ready to send from inside the workflow.

[04] Signal examples

What a signal looks like for Marketing Agencies.

HIGH INTENT

Modus Apparel

Los Angeles, CA
Signal

New CMO 9 days in. Meta ad spend +38% WoW. Glossier alumna leadership pattern.

Detected6 hours ago
Sources
LinkedInMeta Ads LibraryBuiltWith
Suggested action

DM CMO referencing Glossier-era playbook, propose 30-day audit.

HIGH INTENT

Northcrest Coffee

Portland, OR
Signal

Klaviyo partner dropped. Retention drop post on LinkedIn. CRM hiring delayed.

Detected1 day ago
Sources
Klaviyo directoryLinkedIn
Suggested action

Pitch retention-focused CRM agency engagement, lead with Klaviyo gap.

MEDIUM INTENT

Tide Pacific

Sydney, NSW
Signal

Rebrand in motion. New domain registered. Old agency case studies pulled.

Detected2 days ago
Sources
Whoisagency directories
Suggested action

Pitch rebrand-launch performance package.

FAQs · Marketing Agencies

What signals does Satellyte detect for marketing agencies?+
How is this different from a static brand list?+
How fresh is the data?+
Can I filter by brand size or vertical?+
Can I combine signals?+
Do you cover non-US brands?+
What does outreach look like?+
How long is the buying window?+
Further reading

Go deeper on Marketing Agencies signals.